Work On Brunswick Street


On Friday I took to Brunswick Street (Fitzroy VIC), not for lunch or an after work beverage (although that did happen), but to ask a number of traders what they think about an employment hub (or Talent Community) for our iconic street.

More specifically, what would they think of an exclusive, free space to advertise jobs available on Brunswick Street, and would they be interested in free access to promoted candidates?

Before I share the result, you may be thinking that these employers would be fine, they’d have CVs dropped off every day from people looking for work. And, in part, you’d be right. Some employers reported receiving as many as 10 CVs a day.

But here’s the thing, the process is massively inefficient and wastes time for both the candidate and the employer.

Professionals are walking the street all day without any certainty that there is going to be anything to show for it. Will their CV actually get in front of the person that matters? And if an opportunity does come up, how can they be sure that their CV is going to stand out from all others?

For employers, the process is pot luck. There is no certainty that the right person is going to come through the door when you need them. Plus there is the inevitable interruption to business. And when a good candidate does come in, what system is in place to ensure their details are easily found when the time is right?

Beyond these walk-ins, employers can advertise to free job boards, but the results there are sketchy. Paid options are better, but having to pay for ads is never a joy.

And this is Brunswick Street, Dammit!

Anywhere as popular, and as populated, as this should have a world class selection of candidates to tap into.

So what I proposed to employers is this; we’ll run an exclusive jobs community for Brunswick Street hospitality and retail traders. There will be no cost to advertise jobs, and they will have ongoing access to candidates.

PLUS, we will provide a preliminary screening of candidates to ensure that only those that are relevant are accepted into our community.

PLUS, any candidate actively looking for work can be promoted directly to the recruiting managers via email (no need for candidates to be trudging the streets).

So what did the employers think? Enthusiastic with a touch of hesitation – not uncommon when someone offers something for free (a wise man once said, ‘somewhere, someone has to pay’). But all traders relaxed when I gave more detail on our wider goal – to make this Talent Community a success and a proving ground for more financially rewarding communities in the future.

At the time of writing we are in the process of putting together the back end. Stay tuned for more progress on this all new service.

Dennis Hosking.


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